In a world dominated by screens and endless notifications, the art of capturing and keeping a user’s attention has become the holy grail for tech companies and entrepreneurs. Reading Nir Eyal’s “Hooked: How to Build Habit-Forming Products,” has been the highlight of my month, especially as a product manager. Hooked is a book that promises to reveal the secrets behind these irresistible digital experiences. But what lies beyond the catchy title and what can we truly learn from Eyal’s exploration of the Hook Model?
Nir Eyal’s writing is clear and concise, making complex psychological concepts accessible to a broad audience. All the framework presented in this book allows readers to understand not only how habit-forming products work but also how to create them. What distinguishes this book is not only the extensive research that underpins it but also the balanced portrayal of an industry often cloaked in controversy. It took me nearly two weeks to complete this 300-page pile, not solely because of its length but due to the deep relatability of the illustration used.
The book is structured around the Hook Model, which consists of four key components: Trigger, Action, Variable Reward, and Investment. The author dissects each of these elements in detail, using real-world examples from companies like Facebook, Twitter, and Pinterest to illustrate how they create products that keep users coming back for more. He also draws from research in psychology and behavioural economics to underpin his insights, making the book both practical and well-researched.
Reviews
There are no reviews yet.