Jab, Jab, Jab, Right Hook : How to Tell Your Story

Name: Jab, Jab, Jab, Right Hook : How to Tell Your Story
SKU: 1330
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₦6,000.00

When managers and marketers outline their social media strategies, they often plan for the “right hook”-their next highly anticipated sale or campaign that’s going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer’s resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don’t.

In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers’ right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

Category: Business & Career Tags: market & sale, personal finance

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Gary Vaynerchuk has released his third book and it is entitled Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. As with his other two books, Crush It! and The Thank You Economy, Gary gives us his insight into how to best use social media to sell our products. Gary has a very clear idea of how social media should be used by businesses and I happen to agree with his approach wholeheartedly. In addition, followers of Gary will tell you that he practices what he preaches.

Gary starts out the book comparing social media marketing to boxing. He explains that just as a boxer sets up his opponent with several jabs before going for the knockout with the right hook, social media marketing needs to be handled in the exact same way. There need to be posts that set up the sales pitch. Going directly for the sales pitch simply gets you ignored. The jab posts help you to gain credibility and attention from your followers so that they are paying attention when you deliver the right hook posts.

Gary goes on to explain how native content is so important in social media. Understanding where and when people will be reading your content on a given platform helps determine the look of your content. Taking the time to think through the strengths and weaknesses of each platform and leveraging those to your advantage pays off in the long run. By jabbing on a regular basis using native content your posts get more attention. Your marketing costs decreases as people share, like, retweet, and reblog your content.

Gary covers each of the major social media outlets. There is a chapter on Facebook, Twitter, Pinterest, Instagram and Tumblr. He gives an honest assessment of the strengths and weaknesses of each platform. He attends to a frank discussion of why each platform exists and how to get the most out of it. What I found exciting is that he further expands upon the native content idea by doing many, many case studies of actual Facebook posts, Tweets, Pins, Instagram posts and Tumblr posts. Gary spends the time to fully explain what he liked and disliked about each example. He even took the time to show the reader what a bad post could look like if it incorporated his suggestions for improvement.